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Elle Wilson, creator of TrueBrow, Founder of Brow Secrets International and
awarded by the australian beauty industry association, 2018 Educator of the year.

Elle Wilson is a much adored member of the beauty industry worldwide, not only for her love of innovation, but her commitment to women in our industry and beyond.

Over the last several years, she has become a respected culture-crafter in the industry. She has created a family of salon owners and students all dedicated to providing above and beyond the average level of brow transformations for their clients, creating an emotional impact in their lives. This level of authenticity and high quality of work, that far exceeds any other brow work in the world, thus far, is what she has founded this exceptional international organization on.

She began in the beauty industry at 21 years old and began operating her beauty salon fresh out of beauty school. Her love of education was inspiring even then and her guests became loyal to the Elle Wilson brand even back in the early days. They trusted her with their beauty and she fast became their beauty expert.

In her thirties, Elle's career took a surprising turn. Through her own personal transformation, she began to write deeply powerful workshops which she facilitated for women who were experiencing difficulties in their life. She, herself, had recovered fully from anorexia and bulimia which she experienced in her late teens and had become devoted to inspiring and supporting woman as they arrived at their potential. Elle appeared on national radio, speaking with Australia's top radio hosts about eating disorders. She was invited to the auspicious Melbourne University to speak with students about their value and self esteem. The Australian Government invited her to country towns to discuss healthy eating with young teenage mothers. Her repertoire is wide and long and her love of giving precedes her, even with each of her students and salon owners worldwide.

This year, in honor of women worldwide, she released her book, The Power Shift which became a #1 Amazon Best Seller both in the USA and Australia. You can find out more about Elle's book and her Mentoring and Business Coaching Programs at

For salon owners interested in Elle's special report, "Confessions of a Salon Growth Expert" Click here . Read about Elle's experience with anorexia and bulimia and how this changed not only her life, but her business growth, taking her into a completely new stratosphere.

In 2018, was nominated as a Finalist by the Australian Beauty Industry Association.

A strong panel of business and industry experts from all over Australia had a huge job with the largest number of entries ever submitted, in the 7 year history of the Australian Beauty Industry Awards. These Awards represent the highest accolade within the industry and honour the best of the best. The ABIA’s have cemented themselves as the benchmark of excellence being the most coveted accolade in the industry today.

Elle was awarded the Educator of the Year Award. Her commitment and dedication to excellence acknowledged once again.

So, how did our amazing Elle go from working deeply and profoundly with women to creating the world's original natural, world-class brow design, correction and restoration system known for creating the world's most beautiful brows? The answer, TrueBrow.

I know you are going to love this story.

In her early thirties Elle's personal transformation was deeply moving. She spent many hours meditating and reflecting on her life and her purpose. She fell deeply in love with her inner world and the softness and beauty that she became acquainted with. Her life completely changed. She completely changed. Years later, her children were now a little older so she decided to return to the beauty industry and build her new empire. With her new knowledge and authenticity she wanted to touch the lives of others through beauty.

On her first day back in her new studio it occurred to her, out of the blue, that she didn't really know how to create an extraordinary brow.

For some reason, unbeknown to her then, she wanted to and therefore, she used all of her new inner access to creativity, softness, beauty to begin working. The results were nothing less than magnificent. Just as her deeply powerful workshops changed the world, effortlessly, so did this new level of knowledge of natural world-class brow design and restoration. Elle had learned how to listen intently to the silences. In the silence was where the TrueBrowTM System and the TrueBrowTM Collection entered the world.

She worked using this new and original system for over 15 years, creating a powerful business and transforming woman's brows even when they believed their was no hope. Elle's work became well known and women traveled for hours for her to do her magic.

Innovation in education, in programs and systems, even in products, is her most outstanding quality, having learned how to create and bring into the world not only what works, but what has never been done before.

Elle brings forth into her training all of her prior knowledge and experience. She teaches using inspiration, kindness and a love of reaching her students even when they are feeling doubt or fear. She is notorious for breaking through the barriers we often have to fulfilling our true potential.

Brow SecretsTM International was founded and built on her love for powerful education and the full support for the salon owner.  As a previous salon owner, her entire company is built with the salon owner forefront in her mind. Offering you programs with ongoing support and mentoring that lead you to the dream you have in your heart. It's her passion.

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