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INDUSTRY PROFESSIONAL | CONSUMER SITE

The World's First 12 Month
Brow Training Course

 Watch the revenue and profit we can drive to your business by optimizing your brow work and the TrueBrow brand in your salon. Watch your brow work and confidence improve each week. Become one of the top 1% of brow designers in the world.

As featured in...

As featured in...

Elle Wilson, awarded 2018 'Educator of the Year' by...

Elle Wilson nominated as a Finalist for 2018 Educator of the Year by...

What is TrueBrow?​​​​​

TrueBrow was founded by Brow Secrets International in 2016 and is fast becoming the world's premium brow brand. Brow Secrets International has bee​​​​n recognized as the world’s most comprehensive brow training organization, worldwide. We pride ourselves on delivering a 12 month course to our salon owners and their teams as they work their way towards becoming the top 1% of brow specialists in the world. They become known by the world as TrueBrow Specialists.

A Personal Message 

“Many of our salon owners come to us after having paid and studied under several brow trainers, both here, in the USA and the UK. Having spent $1,000’s of dollars on training and trialing of substandard products that are too easily accessible to their clients, they are left relatively empty and still lacking the confidence to service their clients and solve their brow problems. Microbladers disillusioned with the results of their treatments and beauty professionals who have tried all the quick fixes and short term ‘hot trends’ arrive at our training asking for help.

Our 12 month program was designed to solve all of the above problems and offer the salon owner and her team members the opportunity to save money by entering the world’s finest brow educational program. When you deliver the skill your clients value, instead of the hottest new trends, you are not only building a loyal and solid client base, but also a brand that will withstand the test of time.

Join me, as together we uphold the values we all treasure in the beauty industry and rise above the discounts and non-regulated training programs our industry is now facing more than ever before. As we join hands, we strengthen our industry and send a message to consumers, our future clients, that we value them and that our education, our commitment to excellence, is our commitment to them.

TrueBrow is a testament to the beauty industry standards I know you value as much as I do. I look forward to your prosperity and your success!”

2018 Australian Beauty Industry Awards Educator of the Year

A Personal Message 

“Many of our salon owners come to us after having paid and studied under several brow trainers, both here, in the USA and the UK. Having spent $1,000’s of dollars on training and trialing of substandard products that are too easily accessible to their clients, they are left relatively empty and still lacking the confidence to service their clients and solve their brow problems. Microbladers disillusioned with the results of their treatments and beauty professionals who have tried all the quick fixes and short term ‘hot trends’ arrive at our training asking for help.

“Our 12 month program was designed to solve all of the above problems and offer the salon owner and her team members the opportunity to save money by entering the world’s finest brow educational program. When you deliver the skill your clients value, instead of the hottest new trends, you are not only building a loyal and solid client base, but also a brand that will withstand the test of time.

“Join me, as together we uphold the values we all treasure in the beauty industry and rise above the discounts and non-regulated training programs our industry is now facing more than ever before. As we join hands, we strengthen our industry and send a message to consumers, our future clients, that we value them and that our education, our commitment to excellence, is our commitment to them.

“TrueBrow is a testament to the beauty industry standards I know you value as much as I do. I look forward to your prosperity and your success!”

 Be Different with TrueBrow

Our TrueBrow salons are featured on our TrueBrow website and across our numerous social media platforms having the opportunity to be interviewed by Elle Wilson and sharing their success in natural brow transformation, design, restoration with women around the world. Our TrueBrow Specialists are the brow industry’s foremost authoritative brow experts and a large part of their role is to not only create the world’s most feminine and elegant brows that are timeless, but also to educate their clients on what long-term brow beauty means. The main purpose is to ensure every woman has the opportunity to experience the sheer magic of TrueBrow.

               When you appear in our Directory on the TrueBrow official website, this offers the consumer, who is searching the internet to find a brow artist, the clarity they need when making a decision about their brows. Consumers looking for the world’s best will find you there. It clearly shows your dedicated to the finest brow education in the world and are continuing commitment to brow mastery. - Elle

              The TrueBrow registered trademark immediately allows you, the salon owner, to easily separate yourself from the ‘brow artists,’ who pursue 3 hour courses, 1 day courses or 2 day courses. It immediately raises the bar of your salon and offers the consumer who is looking for a Premium Brow Service and product line to reach out to you. - Elle

Continuing My Education After My Course is Completed

Even after your 12 month TrueBrow training course is completed,  you may continue to be featured on the TrueBrow Directory by continuing your study via a small monthly licensing fee of $49. This fee is waived when you purchase a nominated amount of TrueBrow products each quarter and continue representing TrueBrow. Continuing to educate our TrueBrow Specialists is our commitment to excellence. We recommend you use the Online Live Class Training Programs well beyond your 12 month training course, as well as your Practical Hands-on Advanced Masterclasses. Our TrueBrow Specialists maintain the high standard of work by participating in many of our ongoing courses both online and offline. The value of having a TrueBrow Trainer or even Elle Wilson herself by your side as your ongoing support is priceless.


tRUEbROW IS aN aRT...

This remarkable transformation was created by Elle Wilson during a Masterclass Event. In a matter of 10 minutes working purely with the TrueBrow Design techniques and principles Elle transformed not only the brow but also the woman. TrueBrow is an Art, are you ready to offer this level of brow mastery to your clients?


Alice Shieh

We're designers creating art. The difference between a Target dress and a Chanel dress is the design. If you give Karl Lagerfeld the materials from Target, he'll still produce a Chanel-worthy dress. The same is true of haircutting, architecture - anything that involves a degree of art. It's not 'what' they're doing, but 'how.' The fact that our clients focus on the 'what' in this situation tells me that perhaps they haven't had their brows treated as a piece of art in the past and that this is perhaps their TrueBrow Design.


Whitney Hartmann Whitney Hartmann TrueBrow™ Specialists

"I have been in the beauty industry for over 10 years and worked with so many different makeup brands but nothing has given my clients the results that the TrueBrow™ Collection gives them. The product is incredibly soft and natural. It really enhances the brow as well as allowing all my restoration clients the fullness they want without having to wait."


Angela Mee Angela Mee Hair Makeup Brows

“The live classes are how I become a better TrueBrow Specialist, a better business woman, a better mother, a better wife and a better me! The information and knowledge Elle shares are so amazing whether it is how to improve your brow work by looking at your own brow photos or others, or empowering women to create a business that allows them to achieve their goals, Elle is there to support and encourage everyone on the live classes.”

TrueBrow Training Curriculum Overview

Your introduction to the TrueBrow System Design Principles.


Dive in and begin to embrace the world class design principles created by Elle Wilson.

Enjoy the rewards of this superb brow design curriculum as you find yourself discovering an entirely new way of understanding a woman or man’s brow.

The Anatomy of the Brow


A complete new brow language that will enable you to offer your clients a new level of professionalism as you take them through their brow program. Using  the anatomy of the brow you will begin to understand and implement the design principles found in the TrueBrow system.

12 hours of Pre-Recorded Videos of Live Online Classes

Featuring Elle Wilson.

This priceless video library continues to grow. Offering TrueBrow Specialists highly recommended Beginner and Advanced recorded Live Class footage to watch whenever you wish.

 

Access to the Ultimate 5 “Brow Secrets” created by Elle Wilson

It time to learn more than you ever imagined about brows and the secrets that have made TrueBrow Specialists the elite brow designers in the beauty industry.



Your Guide to Client Retention


Client attrition is a salon owners worst nightmare. Here you will discover Elle’s powerful system to lower client attrition and develop a referral program that on the TrueBrow skill can effortlessly sustain.

 

Detailed instruction on the correct way to use tinting.

Did you leave your beauty academy wishing you knew more, did you want the answers to real processing times and how to avoid over or under tinting your clients brows. Elle’s well thought our tinting processes will help you gain perfect tinting confidence. In your hands on class you will also learn to tint using the TrueBrow tinting technique.

Design & Maintenance


You achieve a complete, comprehensive understanding of the world’s most loved brow service. You will learn how to introduce it in your salon and implement it effectively, increasing revenue and attracting quality clients. Discover and introduce the TrueBrow program and brow packages into your salon/spa.



16 Step by Step Guide


Implementation is key. A simple and clear guide on how to proceed with your TrueBrow Design work in the salon. You will through commitment and perseverance begin to experience your own blossoming. Your work will improve immediately and you will begin working towards achieving the world’s most recognized status in the brow industry of TrueBrow Specialist.


The TrueBrow Collection


To support the TrueBrow Specialist in her design and restoration work it became imperative to have a world class product, along side her. The TrueBrow Collection was researched and developed in Australia and is the brain child of Elle Wilson herself. Offering women of the world an opportunity to quickly and easily create fuller, softer and more natural looking brows in minutes. Tutorials.

THE cHANEL bROW...

TrueBrow is fast becoming known as the 'Chanel' brow. When you want to offer your clients a world class 'haute couture' brow there is no other education or educator you can trust. Elle Wilson designed this brow in minutes as a live demonstration, offering her students the opportunity to see the potential of her system. This brow is not shaded, it comes to you raw and unfiltered. The mastery is obvious. Do you want to offer your clients this level of beauty?

Just Getting Started...

The above is a short overview of what is available in your online theory and workbook portal. You can begin working through it at your leisure. For those of you who love a faster pace learning, you will love the simple access and control you will experience to work through your course material. Your online manual is simply the beginning of your TrueBrow journey, covering all aspects of design and the principles you will now begin to use as you create a new TrueBrow vision for your clients.


Your weekly Live Online Classes will offer you real-time feedback and exploration of every essential part of your learning, including the use of the Anatomy of the Brow, the Vision, the Principles and of course, Elle Wilson's famous "Brow Secrets".

Your weekly Live Online Classes allow you to upload your own before and after brow images and receive hair-by-hair tutorials by our Certified TrueBrow Trainers or even Elle Wilson, personally. You will experience that feeling of being taken care of by women who are not only kind, but talented and completely devoted to your success. 


Your next step in your 12 month training course is your hands-on, practical Masterclass. Enjoy the intimate support, guidance and demonstration of TrueBrow. As you watch women transformed right before your eyes you will begin to know the extraordinary possibilities you too will create. 


First we see and then we believe.



The TrueBrow Orientation

Inside your online training portal you will find your orientation course, supporting you as you successfully launch TrueBrow in your salon. Team members/staff enrolled in the TrueBrow 12 month course are offered their own orientation portal with what is relevant to them, only. Your Orientation Portal offers you ease and your first real connection with Elle Wilson as she guides you through the brand she created to offer the discerning salon owner the opportunity to create a brow empire with the world’s highest standard of training. Her passion will delight you and inspire you to complete your 12 month training program with excitement and reap the rewards like hundreds of salon owners around the world.

All pricing includes...

2 Day Practical Masterclass Events

Brow Secrets International Masterclass Events have exceeded the expectations of our students. Here is where you will begin to experience the full power of this education and begin to see with your own eyes the transformation it offers women. Quick fixes are not an alternative for women who want what is most beautiful. Your future and current clients will not be able to resist what you and your team will know how to create. During our 2 Day Practical Masterclass events our students watch, listen and create. 

Access to the following

TrueBrow Social Media Library 


Weekly social media posts to share and videos created by Elle Wilson, making your social media easy. As a busy salon owner you need to have content at your fingertips. The TrueBrow Social Media Library is available for you to use at your pleasure. With hundreds of beautiful brow designs by TrueBrow salons around the world for you to share and inspirations posts and videos your social media platforms will light up. Just cut and paste.

TrueBrow Marketing Material


Complimentary marketing material written by qualified content writers all available to you. Select the one that represents your brand the best and with a swift cut and paste you can begin launching TrueBrow in your salon. All found in  your easy to use online training portal.




Pre-recorded Business Classes


It’s so easy as a single operator to need that touch of inspiration or support. Just click a button to watch our pre-recorded business classes at any time. These classes feature Elle Wilson, Kimberlee Grigas our USA Brand Manager and Toby Wilson, BSI Marketing Director. They are filled with powerful business insights and you have several at your fingertips.


Highly recommended pre-recorded Live Classes

Each week as part of your 12 month training program you are extended a minimum of one 1 Hour Live Online Brow Class. Here is where you and other members of our brow community can upload your before and after brow images for feedback, support and inspiration. These classes are inspirational and as we teach you the world’s most advanced brow skills, hair by hair, you will begin to feel supported and more and more confident each week. From these Live Classes Elle selects each month, highly recommended classes. These classes are uploaded inside of your secure portal for you to watch at your leisure.

Your Brow Management System


Your very own personal Brow Management System for you to store and organize all of your clients brow details and images without the worry of them being deleted or lost. This ultimately becomes your brow portfolio and a powerful platform to share when discussing your client with them during their scheduled TrueBrow reviews.

TrueBrow Specialists stand out not only because of the work can create, but also for their professionalism and the implementation of the proven TrueBrow Program.



TrueBrow Registered Trademark


Now it's time for those of us who put in the time and the investment to stand out in the mind of the consumer. TrueBrow is a registered trademark and a name the consumer, your future clients, are beginning to trust. Differentiate yourself with a brand that stands for quality and mastery. Attract clients who are searching for both. 

Full use of the TrueBrow registered trademark is available to those who continue to study and be licensed to use the TrueBrow brand in their salon/spa.



Business Mastermind Classes

Access to a live online business building webinar with Elle Wilson and her special guests each month for 12 months. Making it easy for you, receive the support and guidance you need to have TrueBrow thriving in your salon. As a busy salon owner having the support of a entrepreneur who has thrived for over 33 years in the beauty industry and been recognized as one of the beauty industry's most esteemed supporters is priceless. Benefit not only from Elle's experience but the knowledge of those that surround her. This special and free class is yet another testament to her huge heart and extension to women.

These webinars alone are valued at $497 each! That's over $6460 in business advice in 12 months.

TrueBrow Forums


Access to our internal, online support group. Here you can connect with our international community of TrueBrow salon owners to work together, solve challenges and seek support. We love that we are able to offer a supportive, safe and loving space for our TrueBrow salon owners to connect through. Discover our group where kindness and care are the foundational principles. You will adore our brow family. 

For salon owners with team members currently studying with us, we offer a separate team group. Offering them support and inspiration and removing them from information and conversations that are business related. 


OPTIONAL: Build Your TrueBrow Empire


This brand new coaching program with Elle and Toby Wilson has long been anticipated. Finally, for salon owners who are ready to grow exponentially, a coaching program with what the industry calls the 'Power Couple.' This is a totally optional program and for more information you are welcome to inquire regarding costs and further details.

This program is not included in the 12 month Training Course.







Corporate Training Packages for Salon Owners with Staff

We realize that each spa and salon owner is at a different stage of their journey. That is why we customize our training for your team. It is always a surprise to salon owners when they come to see visually that just four TrueBrow™ Specialists in a salon can bring in over $800,000 in TrueBrow revenue per year. With such low overheads, this is a salon owners dream come true. If you're interested, contact us by making a time for your free Business Growth Session today. Let the experts show you how.

Train now, pay later.

24 Month Interest Free training options available for Australian residents.  6 Month Payment options available internationally.

  • Choose Your Location
  • United States
  • Canada
  • New Zealand
  • Australia
  • United Kingdom

12 Month Brow Training Program

All prices are in AUD (Australian Dollars) and include GST.

OPTION 1

Pay upfront

$4,875

$4,385

OPTION 2

12 Monthly Payments

Pay $466 deposit

Then remainder financed interest free at $360.87 per month for 12 months.

OPTION 3

24 Monthly Payments

Pay $466 deposit

Then remainder financed interest free at $183.70 per month for 24 months.

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Words can't really describe what you get out of a Masterclass. Yes, we learn to look at a brow in a completely different way but there's also a lot of personal growth that comes with Elle's teachings. Elle is so gentle and down to earth and her passion is so contagious. The Masterclass is where the magic happens! Being able to be hands-on with brows and have Elle's guidance readily available is so valuable!

Jen Roche (Halo Hair Body Beauty)

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"This was my first Masterclass and wow! I have taken away so many amazing things. Being, love, leadership, uncompensated beauty, just to name a few! To be given such beautiful insight into our lives made the journey over the past two days even more inspiring. I feel I have grown in so many ways. I feel so much confidence in my technique. I am ready to go back and take on TrueBrow™ head on! Very exciting. I highly recommend to anyone who has not done a Masterclass to do so. It's an absolute MUST! It will change everything. I will most definitely be doing more."

Jasmine Irinyi (Adore Skin and Body Therapy)

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"Attending the Brow Secrets™ International Advanced Masterclass was definitely a game changer for me and my business. I am very grateful for Elle's support and training and I would recommend all TrueBrow™ Specialists take this step to take their business to the next level."

Samantha Keller (Ultimate Beauty Cartel)

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"I cannot recommend the Advanced Masterclass enough! It's a fantastic way to improve your skills in such a loving, caring and supportive environment. It gives you the confidence you need to excel."

Madison Morrell (Face HQ)

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I've been with Brow Secrets™ International for over two years now as well and there is really nothing that compares to this training. The support you receive is incredible and doesn't end. You really get back so much more than what is expected. Truly, it's a decision you won't regret.

Caroline Loewengart (Twinkle Lash Studio)

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It is life-changing!!! Best support and I have been with Brow Secrets International from the beginning - almost 4 years. I can not recommend them highly enough

Helen Shamsabadi (Perfect Pout)

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Brow Secrets™ International has been life-changing and has taken my business to the highest level! So high I will be opening my own shop front studio in a beautiful location.

Rachael Mezzatesta (Once Upon A Brow)

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I've been a Graduate with Brow Secrets™ International for 3 years now. Firstly, when I was looking into finding a course that would not only educate me on Brow Artistry but give me the superior knowledge and confidence so I could be ahead of the game. The ongoing support and love I receive today is a true reflection on the work that is being produced all around the world. It has absolutely change my life & given me a great business which I just love.

Trisha Tsoltoudis (The Brow Angel)

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