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what is TRUEBROW?

Brow SecretsTM International, as a company, founded the TrueBrowTM brand for salon owners seeking to offer their clients a premium, natural brow service and exclusive brow product range.

TrueBrowTM  offers salon owners, worldwide, the opportunity to become specialists in natural brow design, correction, restoration and in many cases, transformation by enrolling in the world's first 12-month brow training and support system for salon, spa and beauty business owners.

TrueBrowTM is the point of difference which is enabling salon owners the ability to increase their profits and grow their businesses exponentially through offering in the marketplace a level of premium brow services and brow journey that has never before been offered to the consumer.

Click here to hear the voice of our international network of salon and spa owners.

There are two parts to the TrueBrowTM brand.

THE two parts

THE TRUEBROW education

The TrueBrowTM Education is a comprehensive 12-month brow training course offered to beauty professionals worldwide. The big question on everyone's lips is what are the 'secrets' behind TrueBrow? Watch this video of Elle below describing the TrueBrow Education...


The TrueBrowTM Collection is an exclusive range of cosmetic brow products designed with the same aesthetic design principles in mind. Researched and developed in Australia, this product line is dedicated to offering women fuller brows that still look perfectly natural and with exceptional staying power there are no touch ups required.

TrueBrowTM cosmetic products can be purchased either from any TrueBrowTM stockist, certified spa or salon or you can purchase them on our TrueBrowTM website by clicking here.


I'm a Salon or Spa Owner

If you are a beauty business owner and are interested in representing TrueBrowTM in the marketplace, please click here.

If you are a beauty professional, but not a salon owner and wish to inquire into our 1 or 2 Day Design Masterclasses please contact us via our contact form here. We love helping you learn and grow.

I Want My Own Brows to Look Beautiful

If you wish to experience your very own brow transformation with one of our world leading TrueBrowTM Specialists or purchase the TrueBrowTM Collection products, you can do so by clicking here.


"We believe the role of a TrueBrow Specialist is to Educate, Influence and ultimately become the Brow Authority in their given location. Our Coaching and Mentoring Programs as well as our Brow Training Education is all completely devoted to this as the end goal." - Elle Wilson

The purpose of TrueBrowTM  the brand is to ensure the TrueBrowTM Education an original and world-first training program in natural brow design, correction and restoration, is taught impeccably to salon owners and their teams. This, in turn, ensures the end consumer receives the highest level of advice, treatment and care for their eyebrows. 

TrueBrow salons attract quality clients that are looking for a quality service.

Experience the benefits of offering your clients authentic and real results with their natural brow. No gimmicks or quick fixes needed. Enjoy the trust and loyalty that only an authentic service performed by a truly skilled professional can reap. Clients forever!

Our TrueBrow Specialists are often referred to as miracle workers achieving results that astound their trusted clients. 

Does your business need a little more of that kind of magic?

All product development is facilitated by the creator of the TrueBrowTM Education, Elle Wilson, who has worked in the beauty industry for more than 33 years and is well known as one of the world’s leading brow trainers and innovators. In 2018, Elle received the highest accolade in education by the prestigious Australian Beauty Industry Association of Educator of the Year. Her passion, commitment and dedication to her students and the industry truly acknowledged. 

Elle's students are well recognized worldwide for creating the world’s most beautiful brows. Her well earned reputation as a salon growth expert, mentor and coach gives each of the salon owners who work with her the competitive edge.

Now, let's look at some of the TrueBrowTM benefits:

  • Develop world leading skill sets through a proven system of education in natural brow design, correction and restoration.
  • The TrueBrow motto is... Clients forever!  Brands of the future are not built on trends and quick fixes. Allow the foundation of your brand to be in authenticity and knowledge.
  • Inconsistent work in salons is one of the biggest reasons for client attrition. Our education is founded on ongoing mentoring and support, keeping work standards consistent and high preventing this needless loss of clients. With the salon owners workload overwhelming at times, we realize maintaining work standards in a salon can often be neglected. We ensure your team is 100% supported and trained giving them confidence and a new level of excitement about their work.
  • An exclusive, world-first brow cosmetic line offering women of all ages and all brow shapes instant fullness as well as the softness and femininity that makes a woman beautiful.
  • Exclusive training in the TrueBrowTM Cosmetic line is offered to all team members employed in salon offering the salon owner the opportunity to increase retail sales and profits.

Salons and spas representing the TrueBrowTM brand are committed to the TrueBrowTM promise of offering women a safe and supportive space in which they can entrust one of their most important beauty assets; their eyebrows.

As the salon owner, what this means for you is that your salon's market reach will open to a whole new sector as you no longer need to turn away clients who's brows you once were unable to transform.

The TrueBrowTM brand is made up of two components; the TrueBrowTM Education and the TrueBrowTM Cosmetics. Both of these offer you a point of difference that has been proven, time and time again, to launch a salon out of the competition and into an arena of its own.

Deciding whether TrueBrowTM is a brand for your spa or salon comes down to you and how it aligns with your own brand. So, consider this...

Are you a salon owner with integrity and a love for true beauty? Is your brand one that holds its clients as its top priority and always strives to give them the love and beauty they deserve? Those who embody TrueBrowTM entirely see the greatest results and are now reaping the greatest benefits.


The TrueBrowTM Education is the world's original and only natural brow design, correction and restoration system. Developed over 17 years, the TrueBrowTM Education defies industry guidelines for brow design and instead uses key principles created by Elle Wilson to work with the brow in a completely new manner. So, what exactly does this mean?

It means you will now work with universal design principles, key work positioning, cutting-edge lighting techniques and scientific knowledge. Combined with weekly support and feedback systems, live practical masterclass events and access to your online training modules. Our training ensures that you and your team master the art of the TrueBrowTM System.

With the TrueBrowTM Education you will have the knowledge and skills to restore, correct, transform and design eyebrows that your clients will adore. You will understand and be able to assess a brow and know what it requires. You will see the potential and what is capable for each brow. You will become the expert for your clients.

The TrueBrowTM Education gives you the confidence to accept any brow that walks through your door. The satisfaction in knowing you and your team are capable of bringing out the true beauty in the best way possible is something all beauty professionals should strive for.

The TrueBrowTM Education is for the beauty professionals who are committed to excellence and the rewards this excellence offers them in return. They are not interested in trends and quick fixes that over time diminish their clients trust in their brand, but rather they understand the value in looking for the education and knowledge that allows them to surpass their competitors with ease. As with anything, the more committed you are the better results you will see.

Freya Tippett Miss Frey's Beauty & Brow Design

"TrueBrow™ has given me the skills and confidence to transform a woman's beauty through her brows. I would have never known how to restore a brow without the use of the TrueBrow™ System. My business has boomed, my clientele has tripled and I now have a waiting list for women wishing to have their brows restored and designed."

Anna Mountford Essential Remedy

The Masterclass was truly inspiring. We got to create beautiful soft brows with the help and guidance of Elle and Whitney. The Masterclass has changed my work as a TrueBrow Specialist as I now feel I can look deeper into the brow to find it's softness and true potential. I recommend this course to anymore wishing to take the journey to becoming a TrueBrow Specialist as it will give you the tools you need for success."


The TrueBrowTM Collection is a brow kit that every woman must have!

An easy 2-step product range designed specifically to go hand-in-hand with the TrueBrow premium brow services.

Unlike anything else on the market, the TrueBrowTM Collection Kit has the power to create depth, fullness and most importantly, softness for any brow. For those women who love the bold brow, it offers them an instant 'wow' factor and still looks beautifully natural. 

Women with sparse, misshaped brows can now experience a natural looking fullness, instantly. It is the perfect solution and confidence builder for your clients who are in the midst of the restoration phase. This is the point of retail your salon, like so many already, will thrive with.

Within the TrueBrowTM Collection are 3 tools; Element, TrueColor and a TrueBrowTM Precision Brush.

Element is step 1. It is a unique formulation that is applied with the TrueBrowTM Precision Brush to the hairs of the brows and any skin where one wishes to build the brow. Element increases the longevity of the TrueColor on the brow and enables the user to create the natural softness they desire.

TrueColor, step 2, is available in 3 shades that coherently match to every brow. The TrueColor pigment is extraordinarily versatile in its application to achieve the look your client desires, be it soft, bold, defined, raw or ever so subtle. Women are falling in love with it every single day.

Whitney Hartmann Whitney Hartmann TrueBrow™ Specialists

"I have been in the beauty industry for over 10 years and worked with so many different makeup brands but nothing has given my clients the results that the TrueBrow™ Collection gives them. The product is incredibly soft and natural. It really enhances the brow as well as allowing all my restoration clients the fullness they want without having to wait."

Aamena Nathie Ella Bache New Farm

"So soft, delicate and beautifully natural, the pigment is not harsh looking and seems to settle with the natural oils in the skin. The feather-stroke look is so easily achieved and I love how I can build on the colour in certain areas on the brow... These kits are simply walking out the door here!"


TrueBrowTM is the only specialist eyebrow training course that teaches salon team members how to offer their clients the confidence to transform their entire look without having to resort to artificial and risky procedures like cosmetic tattooing or extensions. It keeps a woman’s dignity in tact by offering her authentic natural solutions. With the largest collection of brow before and afters in the world, TrueBrow can confidently say that over 90% of women who believe their natural brows are hopelessly damaged are incorrect. Thousands upon thousands of these women have their faith restored by their TrueBrow Specialist each day. 

TrueBrow is the world’s first and only 12 month brow training course!

For the salon owner it isn’t just the brow training that matters, it is the opportunity to implement the business model, TrueBrowTM Program and Cosmetic products into their salons... The TrueBrowTM business model has been called a money-making machine by hundreds of salon owners worldwide.  

When salon employees go through the intensive TrueBrowTM Education to become certified TrueBrowTM Specialists, they learn all they need to know to design, correct and in most cases, restore a woman’s brow naturally. Most importantly, for the salon owner they are offered ongoing weekly online Live Class trainer support to maintain premium quality work. Consistency is essential to sustain growth and avoid client attrition. It is Elle Wilson’s 30 years experience that is the foundation of the programs and training. Without consistently providing the same quality of work over time, salons can suffer the effects of losing clients. Every part of the Elle Wilson's educational programs are to avoid client attrition and focus on achieving exponential growth for the salon owner. The only challenge TrueBrowTM salon owners have that follow through with all programs is growth...

It’s an awesome challenge to have!

Your salon will be recognized for the high quality of work it can produce as well as the authenticity of the high quality of brow work you are producing. Your confidence will soar and you will begin to reap the financial and emotional rewards of your new acquired skill. Where others fail, your salon will thrive. The TrueBrowTM Education combined with the cosmetic line offers your clients instant brow beauty using the world’s exclusive and premium brow brand.

As a TrueBrowTM salon owner, your marketing support is all provided for you including social media content. One of the most biggest contributions we offer is helping each salon owner to create a world-class brow portfolio.  The mentoring and guidance, coupled by the brand building program created by the founders of the company, offer all salon owners powerful insights and brand building support and knowledge.

The Wealth Creation Programs launched in 2018 offer every salon owner the opportunity to work with the founders of the company weekly to increase their salon wealth to 6 figures for sole traders and high 6 to 7 figures for salons with teams. With over 45 years of experience Toby and Elle Wilson are the power couple of the beauty industry.

Kelly Clarke-Duffy Ted & June

"As always, spending time with Elle was a delightful and positive experience. I walked away feeling excited and reflective, eager to enforce changes to the way I run my business and deal with staff and clients. The TrueBrow™ business model is not only an incredible way to run my business, but also my life. Being authentic, confident and caring can only build deeper and more genuine relationships, whether they be personal or professional."

Bianca Baker Bianca Jade Brow Artistry & Beauty

"My best takeaways from this day were knowing how supported and detailed everything is. It's so exciting to be part of such a well-oiled machine! I guess as a single owner/operator, you have no idea how huge the behind-the-scenes stuff is with Brow Secrets™ International. It is just going in leaps and bounds and we will share in the rewards, proudly."

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